Why It Helps to Study Other Creators
The creator economy is big, but it’s also connected. Watching what other creators are doing can help you:- Spot what’s resonating with audiences right now
- Discover content formats that might work for you
- See where there might be gaps in your space that you can fill
- Understand how people are packaging and positioning similar ideas
How to Do a Simple Creator Analysis
Here’s a framework to help you explore creators in your niche:1. Find 5 to 10 creators who share a similar audience or vibe
You don’t need to pick the biggest names. In fact, smaller creators with solid engagement often provide the clearest signals. Look for people whose content feels adjacent to yours — not identical.2. Study what they’re posting
Pay attention to their content types. Are they posting short videos? Long-form breakdowns? Carousels or photo dumps? Also look at tone and frequency. Are they posting daily? Are they funny, serious, motivational?3. Notice what gets engagement
Which posts have high likes, comments, or shares? What are people responding to most? This tells you what their audience (and potentially yours) finds valuable.4. Check where they’re active
You might discover that some creators in your space are doing surprisingly well on platforms you hadn’t considered, like LinkedIn, Tumblr, or even Pinterest.5. Look for gaps
Do you see content they’re not covering? Do you notice a perspective you wish someone was offering? That could be your opportunity to bring something new.Some Tools to Help (Optional)
You can go deep using tools like:- Social Blade (free) to track follower growth and post performance
- Later or HypeAuditor for Instagram and TikTok content research
- Manual tracking via a simple spreadsheet to compare post types and engagement
What To Do With What You Find
Once you’ve collected some insights:- Take note of what resonates, and ask yourself how you could apply a similar format or energy to your own brand
- Find your edge — what’s the unique value or voice you can bring to the space?
- Avoid copying — the goal is to learn from others, not blend into the feed. There will definitely be cross-overs in style and content. But if you integrate your personal brand/story into it, it can really seperate your content from others.
Final Thoughts
Learning from other creators is one of the smartest things you can do when starting out. It gives you real-world perspective, helps you avoid common pitfalls, and sparks ideas that can shape your own strategy. You’re not competing with them — you’re joining the conversation in your own way. In the next resource, we’ll dig into content pillars — the themes and topics that keep your brand consistent, clear, and fun to create for.All About Content Pillars
Build a simple and flexible structure that keeps your content consistent and on-brand.